For Sellers

Here’s How We Sell

Our Perspective

Every home has its own, individual story, and that’s the story we strive to tell. There is so much more to the telling beyond setting a price, inviting agents for viewings, and holding open houses. That’s the 92% of what all Realtors can do. It’s the other 8% that really matters in terms of maximizing the dollars a seller keeps. That’s what we bring to the table- a strategically filled 8% and our track record supports that. We will bring to your story a devotion of resources to position your home above the competition.

What We Bring

  • 32+ years of experience
  • Commitment to our clients
  • Success in working through various types of economic conditions
  • Specific strategy for each home
  • Availability of extensive list of trades-people for home preparation
  • Mark of distinction that comes from the power behind the Sotheby’s brand
  • Leveraged exposure of your home within your local community and to the world through the world renown Sotheby’s name
  • Unrivaled exposure through print, digital, and special-feature advertising

FAQ’s for Sellers

How can I prevent LEAVING MONEY ON THE TABLE with my selling price?

The key to getting the optimum price for your home is a thorough market analysis conducted by a real estate professional with detailed knowledge of the community and neighborhood. Ultimately, the price must reflect what real estate agents, potential buyers and the overall market conditions agree are current market values. Things such as the number of bedrooms and bathrooms, the square footage of the home and its lot, and property sales and failed sales in the neighborhood all come into play. Qualitative elements — such as finishes, floorplan and landscaping — must also be considered. Since there is no exact formula, each property must be evaluated independently and priced according to actual market conditions and trends.Objectivity in pricing is extremely important. That is why a professional or professional team such as John and Tammy Fredrickson should be consulted in order to eliminate the subjective, emotional pricing you — understandably as the home’s owner — believe your property is worth. Pricing in excess of the realistic market value will result in your home being ignored by agents and buyers.Keep in mind that a home that sells quickly does not necessarily reflect that it was priced too low. It probably means that its pricing was accurate according to local market values and was made possible through the market analysis and negotiation skills of your real estate professional.In fact, under-pricing actually can be a savvy agent’s marketing tool employed in order to generate buyer interest and stimulate multiple offers to assure the highest price.

How can I be sure that BUYERS WILL APPRECIATE THE TRUE VALUE of my home?

The marketing of your property must begin with maximizing its “face.” In other words, cosmetic upgrades and attention to detail are extremely important. Those things include cleaning, painting and landscaping, as well as staging, either with your own or designer furniture and accessories. Hiring a professional staging company can actually generate at least a double return on its investment and shorten the time necessary to sell the home.Equally as important is the presentation of your home via engaging marketing materials such as a professionally-written description, professional photographs and perhaps even the home’s own web page showcasing high-resolution photos, an expanded home biography prepared by a home historian, and a professional video tour.

Will my property be PROPERLY MARKETED to get the best selling price?

Effective marketing is the result of several factors and is reliant on the expertise and experience of your real estate professional. Among today’s key marketing tools are the internet and well-planned open houses for agents and buyers. Highly visible, engaging, search engine-friendly websites and diligent agent follow-up with potential buyers and their agents are vital.This is where the powerful Sotheby’s brand out performs all other companies’ marketing options, and why John and Tammy have made Sotheby’s their home. Sotheby’s maintains one of a kind relationships with some of the most influential news outlets worldwide and distributes their properties to the most highly trafficked real estate portals. A mark of distinction and quality becomes attached to homes carrying the Sotheby’s name no matter their listing price. John and Tammy bring 32+ years of successfully selling property together with the power behind the Sotheby’s company to obtain the best selling price.

Won’t allowing strangers into my home and keeping my home clean and neat at all times DISRUPT MY LIFE?

Yes, the process of selling your home will be disruptive. And, the process of cleaning, sorting, tossing and storing will most likely be liberating and is a major step toward reaching your goal, of selling your home and moving.

If I sign a listing contract, will it obligate me to SELL, EVEN IF TERMS AND PRICE are not agreeable to me?

The short answer is, “No!” Think of it as forming a partnership. Your goal and that of your agents is selling your property for the optimum price according to your needs and goals. If the market is not reacting positively, or if your needs and goals change, you and your agents can come to a favorable mutual decision and move forward in a different direction. Serving their clients is what fuels John and Tammy’s passion for what they do. See what their clients say below.

Our Portfolio

1060 S San Rafael, Pasadena $5,500,000

 

CityPasadena

Representing: Seller

Price Range: 3

Listing Price$5,990,000

Selling Price $5,500,000

1555 Orlando Rd, Pasadena $5,000,000

 

CityPasadena

Representing: Buyer

Price Range: 3

Listing Price$5,800,000

Selling Price $5,000,000

326 Glen Summer Rd, Pasadena $2,505,000

 

CityPasadena

Representing: Seller

Price Range: 3

Listing Price$2,495,000

Selling Price $2,505,000

4219 Hampstead Rd, La Canada Flintridge $2,215,000

 

CityLa Canada Flintridge

Representing: Seller

Price Range: 3

Listing Price: $2,198,000

Selling Price $2,215,000

1640 E Altadena Dr, Altadena $1,610,000

 

CityAltadena

Representing: Seller

Price Range: 3

Listing Price: $1,698,000

Selling Price $1,610,000

1620 Rose Villa St, Pasadena $1,127,500

 

City: Pasadena

Representing: Seller

Price Range: 2

Listing Price$1,198,000

Selling Price $1,127,500

1203 E Elizabeth St, Pasadena $1,225,000

 

City: Pasadena

Representing: Seller

Price Range: 2

Listing Price$1,198,000

Selling Price$1,225,000

1650 E Mountain St, Pasadena $1,000,000

 

City: Pasadena

Representing: Seller

Price Range: 2

Listing Price$1,050,000

Selling Price$1,000,000

1732 Loma Vista St, Pasadena $1,000,000

 

City: Pasadena

Representing: Seller

Price Range: 1

Listing Price$889,000

Selling Price$1,000,000

2355 Brigden Rd, Pasadena $867,500

 

City: Pasadena

Representing: Seller

Price Range: 1

Listing Price$889,000

Selling Price$867,500

2430 Las Lunas St, Pasadena $870,000

 

City: Pasadena

Representing: Seller

Price Range: 1

Listing Price$889,000

Selling Price$870,000

407 Wallis St, Pasadena $738,000

 

City: Pasadena

Representing: Seller

Price Range: 1

Listing Price$749,000

Selling Price$738,000

1275 N Holliston, Pasadena $650,000

 

City: Pasadena

Representing: Seller

Price Range: 1

Listing Price$629,000

Selling Price$650,000

Insight From Our Customers

 

“On behalf of my siblings I want to thank you for all of the assistance you provided. It was reassuring to know that you were making periodic visits to the house – even unscheduled visits to put chlorine in the fountain and let workman in. We benefited from your conscientious assistance every step of the way.”

“My heartfelt thanks to you for your outstanding help.  We are so grateful for your know-how, efficiency, attention to detail and calm, friendly demeanor. Know that you are greatly appreciated.”

“I wish to express my appreciation for John Fredrickson’s assistance in selling three of our properties. John was there to assist in arranging for necessary work to be done on the properties.  Thanks to his assistance, what could have been a long and arduous process went smoothly and without delay.”

Get Your Home Evaluated

Let Us Take You Out!

Let us take you out for coffee or lunch where we can actually meet. Where you can get to know us and we can get to know you. Through building relationships, we help our clients find something truly special.